about
Known as the artsy child in most settings growing up, Hajia Jawando has turned her innate creativity into a multifaceted career as a makeup artist & creative strategist. With a deep-rooted passion for beauty, wellness, and authenticity, she approaches her work with a holistic mindset. Her keen eye for aesthetics, quick mind, and heart committed to well-being prove to be the key to creating meaningful and visually captivating experiences in her work.
projects
MOLLY’S WORLD: EUPHORIA
Capturing the essence of bliss and happiness like Molly envisioned for her birthday makeup was my goal for this impromptu campaign. As I created a fun look to complement her vibrant pink hair, I drew inspiration from a recent photograph of the sky I had taken, which perfectly matched the aesthetic of the makeup look. The combination resulted in a playful social media campaign.
The creation of my personal project and skincare brand allowed me to flex a diverse set of skills. I initiated the project by drawing inspiration for the brand's logo crafting the logos using Adobe Illustrator.
The brand identity was also a product of my creativity, infusing holistic luxury into every aspect. I extended this vision to engaging email campaigns, crafting messages that resonated with our audience. As the sole designer, I designed all of the graphics from the brand's website, to shipping invoices, presenting a cohesive and professional brand image at every touch point.
SOFIT MEAL PREP SERVICE CAMPAIGN
At the heart of the SoFit Meal Prep Service Campaign lies a blend of culinary artistry and visual storytelling. Being brought on board as the brand manager, I leveraged my deep understanding of nutrition with pure creativity by crafting a menu that marries health and flavor.
The creative journey extended to preparing and capturing these meals, along with producing copy and a menu that vividly captured the meals.
Prior to Aziki Boy’s legal name change, I took on the multi-faceted roles of photographer, creative director, content creator, and influencer. In preparation for the brand's social media summer campaign, I harnessed my vision to produce three distinct types of user-generated content (UGC). Each piece captured the essence of wellness and summer vibes while staying true to the brand's identity. These efforts led to a highly successful summer campaign that resonated with the brand’s audience.
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digital portfolio designed by Hajia Jawando :)
